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Developing a marketing strategy


The Marketing training is part of the Improve Your Business series, and specifically focuses on helping members to develop a comprehensive Marketing Strategy for their business. It builds up on the basic marketing strategy taught in the first Develop Your Business Plan training. It is done over two days (mornings 0800hrs to 1300hrs).

Targeted Attendees

  • Owners/managers of small enterprises who do not have a marketing background
  • Marketing personnel in small and medium enterprises


Paid-up (active) members: US$50

Non paid-up (or inactive) members US$60


We can do the training in two formats, depending on preferences of attendees.

  • Physical training at our training room
  • Virtual training sessions over Zoom

Expected Outcomes

Having done this training, participants will be able to:

  • Develop a robust marketing strategy for your business which includes
    • Refining your business model to ensure maximum effectiveness
    • Defining a profitable niche market for your business
    • Using the 7 Ps to ensure sustained sales growth
    • Developing a digital marketing strategy
    • Developing effective techniques to retain customers and get repeat business
    • Selecting the best delivery channels and setting up processes

Each participant will receive a certificate of attendance on completing the training, and a certificate of competency on completing development of the Marketing Strategy.


We conduct the trainings on a periodic basis as and when we get a full class (10 to 20 people). To book for the next available training session, please use the button below to be put in the Whatsapp reminder group.

Register for Marketing Training

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