The vision of the Association is to advance the interests of SMEs and entrepreneurs involved in the running of SMEs. This vision shall be achieved, inter alia, though the following activities:

1. 1. Advocating for the rights of SMEs at all relevant national fora, which shall include but shall not be limited to:
      
      1. Government and Government ministries
      2. Quasi-government organisations
      3. Non-governmental organisations
      4. Councils and municipalities
      5. Any other relevant local and international fora.

The Association shall bear the following values in mind in everything that it and its members do:

1. Honesty and integrity
   
   Above all else, the operations of the Association must be conducted in a manner that reflects honesty and integrity, and seeks the greater good of its members and the nation first and foremost. Dishonesty and a lack of integrity shall not be tolerated at any level.